Rick Poynor in response to Ellen Lupton’s comment:

Ellen, I browse like anyone else does. My background, as you know, is in magazines. Magazines committed to writing are constructed to be both browsed and read. Browsing is an essential first step in getting your bearings amid the mass of material, before (hopefully) diving in. As an editorial/design construction Graphic Design: Now in Production works, as you note, in exactly the same way, and I made a point of saying that the heavy text parts of the book, which require concentration, have nevertheless been given the space such reading needs. So there’s no contradiction. I scanned and then I read your essay properly from beginning to end, preserving the “sacred experience” (why the sarcasm?) of reading your text. You did actually want readers to do this?